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How to Maximize ROI from Your Workplace Equity Initiatives
Aired on August 23, 2023 | 1 hour
Stacey Epstein
CMO at Freshworks
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Stacey Epstein
CMO at Freshworks
Stacey is the Chief Marketing Officer at Freshworks, and an acclaimed enterprise software veteran having helped build, grow and exit iconic SaaS brands, including SuccessFactors and ServiceMax. At SuccessFactors, Stacey helped led the team from $10m in ARR, through the company’s IPO in 2007, as well as the subsequent acquisition by SAP for $3.4b. At ServiceMax, Stacey joined the founding team at <$1m ARR and led the marketing function through 6 years of triple digit growth and a $1b acquisition by GE. Stacey then served as CEO of Zinc, a real-time communication app for field service workers, which was acquired by ServiceMax in 2019, returning her to the CMO post there. In 2021, Stacey joined Freshworks, a SaaS standout that makes delight easy for customers and employees.
Stacey was a four-time, first-team all-conference soccer player at Emory University. She now considers herself a has-been on the field, but still loves to ski the steeps with her young daughters and cheer her husband as he coaches the local HS basketball team (Go Dons!) Stacey is a fierce advocate for women and parents in the workplace and believes no one should have to choose between having a big job or being a great parent. She has published numerous articles in Fast Company, Recode, Fortune, Forbes, among others.
Maria Colacurcio
CEO at Syndio
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Maria Colacurcio
CEO at Syndio
Maria Colacurcio is passionate about helping companies build equitable workplaces where every worker is valued for who they are and their contributions. Prior to Syndio, she co-founded Smartsheet.com, which went public in 2018, and she spent three years at Starbucks, one of the first Fortune 50 companies to go public with pay equity results. Having started her career working on congressional campaigns, she has a long history of mission-driven work, and a compassionate and competitive attitude to spur change.
To get workplace equity right, companies must ensure they’re hiring, compensating, supporting, and advancing employees based on their contributions, not their gender, race, or other factors. But success doesn’t happen overnight. Workplace equity is a journey of progress over time — and requires top-down commitment, ongoing focus, proactive monitoring, and transparent reporting.
So business leaders might wonder: Will all these efforts and investments to achieve workplace equity pay off? What’s the value to our business? How do I justify this investment in a volatile economy, when budgets are tight?
Watch this informative session about how investing in workplace equity can provide concrete benefits to your company’s bottom line and employee outcomes.
In this webinar, you’ll learn:
- How workplace equity impacts productivity, financial performance, recruitment, retention, and employee engagement
- How to leverage data and analytics to build your workplace equity strategy and focus your efforts on the initiatives that will move the needle most
- How to get the most impact out of your workplace equity initiatives by communicating your progress and increasing transparency
…and more.
Watch the full webinar
