The Secret Sauce to Company Culture
Bracken Darrell
CEO, Logitech
About the episode
For the inaugural episode of The Shift, Maria Colacurcio and Sean Mendy sit down with Bracken Darrell, CEO of Logitech. Since joining the company a decade ago, Logitech has racked up awards not just for products and design, but for its commitment to diversity, equity and inclusion. Bracken shares with us the secret sauce on how he’s been able to maintain such a strong company culture over the last few years, while rapidly growing in a challenging economy.
Related resources
- The Vital Importance of Prioritizing Workplace Equity During Economic Uncertainty
- The ‘S’ Part 1: Why Investing in and Reporting on the ‘S’ in ESG is Good for Business
- How to Make a Business Case for Pay Equity Platforms
- Pay Transparency Is Coming — 5 Steps to Make It Work for Your Brand
- Workplace Equity by Generation: Baby Boomer, Gen X, Millennial & Gen Z Stats
Highlights from the episode
- How to build a strong company culture from the ground up
- What the CEO and leadership team’s roles are in defining and shaping company culture
- The importance of determining the right balance of individuality and culture in your company
- How can companies build a decision matrix on when and how to speak out on social issues
- How you can prove to your company, boards and investors that your DEI commitments are not performative and ensure real progress
- Why equity isn’t just a ‘nice to have’ but a management imperative for running a successful company even in a volatile economy
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