.frm-loading-img{--wpr-bg-8d555577-20ee-4422-a6fd-40d8e9541dbe: url('https://synd.io/wp-content/plugins/formidable/images/ajax_loader.gif');}select.frm_loading_lookup{--wpr-bg-973a587c-2b0b-41ae-ba40-123ca14ec09a: url('https://synd.io/wp-content/plugins/formidable/images/ajax_loader.gif');}.with_frm_style .iti__flag{--wpr-bg-e36dc1c6-dc45-4001-8b06-205540c4d4b9: url('https://synd.io/synd.io/wp-content/plugins/formidable-pro/images/intl-tel-input/flags.png?1');}.with_frm_style .iti__flag{--wpr-bg-250bc170-f59e-4efa-bd73-4c545157d07a: url('https://synd.io/synd.io/wp-content/plugins/formidable-pro/images/intl-tel-input/flags@2x.png?1');}.with_frm_style .iti__globe{--wpr-bg-a09cc117-259a-40a5-b761-b5ad7eea4aaa: url('https://synd.io/synd.io/wp-content/plugins/formidable-pro/images/intl-tel-input/globe.png');}.with_frm_style .iti__globe{--wpr-bg-c28d9595-b579-4c64-9c11-b46415f4a82f: url('https://synd.io/synd.io/wp-content/plugins/formidable-pro/images/intl-tel-input/globe@2x.png');}#header #search #searchform .btn-search{--wpr-bg-5b8eb4fd-d196-4f83-9cbc-22153120652c: url('https://synd.io/wp-content/themes/syndio2019/images/icons/search.png');}.videoblock .play-button{--wpr-bg-02e9bdc8-736a-47ad-a83d-0d865eff4cfe: url('https://synd.io/wp-content/themes/syndio2019/images/play-button.svg');}.videoblock strong{--wpr-bg-d4e05e99-c317-45ac-8375-81ce33601e42: url('https://synd.io/wp-content/themes/syndio2019/images/transparent-black.png');}#container #post-31 #intro .fl-row-content-wrap{--wpr-bg-43c8a49c-9a1b-4db0-82b9-b24ac37db0c8: url('https://synd.io/wp-content/uploads/2019/04/about-us-hero-mobile.png');}#container .owl-dots button.owl-dot.payeq-3{--wpr-bg-bb3c3ac6-841b-4889-8c86-1a5598c717fe: url('https://synd.io/wp-content/uploads/2019/04/Nerdwallet.svg');}#container .owl-dots button.owl-dot.payeq-3.active{--wpr-bg-7a4d7c64-1031-472d-9bfe-8e8bbfbb7fab: url('https://synd.io/wp-content/uploads/2019/04/Nerdwallet-Hover.svg');}#container .owl-dots button.owl-dot.payeq-1{--wpr-bg-b5ffa130-2411-4625-a790-97fa4bc41277: url('https://synd.io/wp-content/uploads/2021/07/MG_grey.png');}#container .owl-dots button.owl-dot.payeq-1.active{--wpr-bg-45ae9750-99ce-4eca-ae5f-b958f8856a03: url('https://synd.io/wp-content/uploads/2021/07/matchgroup-logo.svg');}#container .owl-dots button.owl-dot.payeq-4{--wpr-bg-f441177f-583b-4ab1-b11c-f24597a765ee: url('https://synd.io/wp-content/uploads/2019/04/FB.svg');}#container .owl-dots button.owl-dot.payeq-4.active{--wpr-bg-eb7523a2-8f1d-4168-ad87-0fd996903430: url('https://synd.io/wp-content/uploads/2019/04/FB-Hover.svg');}#container .owl-dots button.owl-dot.payeq-2{--wpr-bg-f020f401-26ee-47c9-a742-2bafa43623a5: url('https://synd.io/wp-content/uploads/2021/07/medallia-new.svg');}#container .owl-dots button.owl-dot.payeq-2.active{--wpr-bg-b8a5ade4-130f-4056-a96d-d1d0719b8851: url('https://synd.io/wp-content/uploads/2021/07/medallia-color.svg');}#container #post-402 #intro .fl-row-content-wrap{--wpr-bg-981ecc84-208a-4881-9aac-733a602e8f2f: url('https://synd.io/wp-content/uploads/2019/04/people-eq-mobile.png');}body.page-template-request-demo #container #intro .fl-row-content-wrap{--wpr-bg-e43ccee3-3fa7-4008-a0a0-e391912990d5: url('https://synd.io/wp-content/uploads/2019/04/request-demo-hero-mobile.png');}#container #post-425 #intro .fl-row-content-wrap,#container #post-453 #intro .fl-row-content-wrap{--wpr-bg-ae9258ed-ca52-49d5-bb82-350ac42af7d3: url('https://synd.io/wp-content/uploads/2019/04/request-demo-hero-mobile.png');}#container #post-156 #intro .fl-row-content-wrap{--wpr-bg-88883ea4-05f0-4ccf-a7bd-9555e90e7e1a: url('https://synd.io/wp-content/uploads/2019/04/privacy-hero-mobile.jpg');}body.page-id-585 #container .entry-content #intro .fl-row-content-wrap,body.page-template-webinar-lp #container .entry-content #intro .fl-row-content-wrap{--wpr-bg-e2b72b85-c9ac-4f18-96c6-9e888f55f6b0: url('https://synd.io/wp-content/uploads/2019/08/Hero_BKGD_Mobile.png');}.page-template-page-blog #page #intro .fl-row-content-wrap{--wpr-bg-4c041a97-9010-4852-a47d-4560452a57d0: url('https://synd.io/wp-content/uploads/2020/08/blogbanner@2x-scaled.jpg');}.page-template-page-blog #page #intro .fl-row-content-wrap{--wpr-bg-e1af1f49-8c5e-4f65-840e-36de0a5bfb50: url('https://synd.io/wp-content/uploads/2020/08/blogmobilebanner@2x.jpg');}form.hs-form .hs-input.invalid.error{--wpr-bg-e88f7a91-e255-4c8c-86c2-f3df6411c046: url('https://synd.io/wp-content/uploads/2025/05/Status-error.png');}#fancybox-loading div{--wpr-bg-3a7baf5c-2c4f-4465-a8c0-78857bb74b34: url('https://synd.io/wp-content/themes/syndio2019/fancybox/fancybox_loading.gif');}#fancybox-loading div{--wpr-bg-0a680f1a-e95a-4400-98bd-3dc68e3b8681: url('https://synd.io/wp-content/themes/syndio2019/fancybox/fancybox_loading@2x.gif');}.fancybox-nav{--wpr-bg-9e31d7ab-da8b-491b-a618-1d64205eeceb: url('https://synd.io/wp-content/themes/syndio2019/fancybox/blank.gif');}.fancybox-overlay{--wpr-bg-d3fa4e30-c324-422b-97cf-7cdddf88b2d6: url('https://synd.io/wp-content/themes/syndio2019/fancybox/fancybox_overlay.png');}#fancybox-loading,.fancybox-close,.fancybox-prev span,.fancybox-next span{--wpr-bg-c42736d8-b363-42d3-aa87-3d8cf9597293: url('https://synd.io/wp-content/themes/syndio2019/fancybox/fancybox_sprite.png');}#fancybox-loading,.fancybox-close,.fancybox-prev span,.fancybox-next span{--wpr-bg-001effcc-0819-452e-a371-85d3fe61a83a: url('https://synd.io/wp-content/themes/syndio2019/fancybox/fancybox_sprite@2x.png');}.ui-icon,.ui-widget-content .ui-icon{--wpr-bg-f5faedf1-940f-419a-a7b9-8049c4adbd41: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_444444_256x240.png');}.ui-widget-header .ui-icon{--wpr-bg-ab46ee81-e1ba-4700-af45-5bce78cf53e9: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_444444_256x240.png');}.ui-state-hover .ui-icon,.ui-state-focus .ui-icon,.ui-button:hover .ui-icon,.ui-button:focus .ui-icon{--wpr-bg-1d7a4663-d1ec-4881-9a49-ba8e449d628f: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_555555_256x240.png');}.ui-state-active .ui-icon,.ui-button:active .ui-icon{--wpr-bg-94534379-a0c2-4fbb-ab0c-fe2a87ae1a4f: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_ffffff_256x240.png');}.ui-state-highlight .ui-icon,.ui-button .ui-state-highlight.ui-icon{--wpr-bg-a5da6dc4-8e23-495d-9f6f-15095e256e62: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_777620_256x240.png');}.ui-state-error .ui-icon,.ui-state-error-text .ui-icon{--wpr-bg-85491652-04eb-4dee-afd2-7fd1513f8b7a: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_cc0000_256x240.png');}.ui-button .ui-icon{--wpr-bg-a5531b49-b370-4202-8dbe-32b2e6c02921: url('https://code.jquery.com/ui/1.12.1/themes/base/images/ui-icons_777777_256x240.png');}.owl-carousel .owl-video-play-icon{--wpr-bg-c205c799-38c5-47bd-8ea0-af647f9b9dee: url('https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/assets/owl.video.play.png');}body{--wpr-bg-f98b3e8b-cdb3-4eb5-9c74-ef0f729fa062: url('https://synd.io/...');}.fl-node-6z9dkltgip0a .pp-modal .pp-modal-content.pp-modal-frame:before,#modal-6z9dkltgip0a .pp-modal .pp-modal-content.pp-modal-frame:before{--wpr-bg-3ac4d46a-9dcd-48dc-b7d8-42fe40c6a1c5: url('https://synd.io/wp-content/plugins/bbpowerpack/modules/pp-modal-box/loader.gif');}.white .sa_owl_theme .owl-nav .owl-prev{--wpr-bg-6d93bd98-6767-400e-b6a8-9ba16074fedd: url('https://synd.io/wp-content/uploads/2022/08/left-arrow.svg');}.white .sa_owl_theme .owl-nav .owl-next{--wpr-bg-bccea36c-9604-43b5-986f-e05591958925: url('https://synd.io/wp-content/uploads/2022/08/right-arrow.svg');}.next-step li{--wpr-bg-e9e59cdd-65f9-4b04-a782-884907735262: url('https://go.syndio.com/rs/971-FUK-607/images/Checkmark.png');}.arrow-bullet{--wpr-bg-6b9dee74-3e64-4fd0-b396-0b563ca502b0: url('https://synd.io/wp-content/uploads/2023/05/1.svg');}

The Secret Sauce to Company Culture

Bracken Darrell

CEO, Logitech

Bracken Darrel: Syndio The Shift Podcast

Loading…

…

0:00

-0:00

Loading…

…

0:00

-0:00

About the episode

For the inaugural episode of The Shift, Maria Colacurcio and Sean Mendy sit down with Bracken Darrell, CEO of Logitech. Since joining the company a decade ago, Logitech has racked up awards not just for products and design, but for its commitment to diversity, equity and inclusion. Bracken shares with us the secret sauce on how he’s been able to maintain such a strong company culture over the last few years, while rapidly growing in a challenging economy.

Related resources

Highlights from the episode

How to build a strong company culture from the ground up
What the CEO and leadership team’s roles are in defining and shaping company culture
The importance of determining the right balance of individuality and culture in your company
How can companies build a decision matrix on when and how to speak out on social issues
How you can prove to your company, boards and investors that your DEI commitments are not performative and ensure real progress
Why equity isn’t just a ‘nice to have’ but a management imperative for running a successful company even in a volatile economy