2022 Workplace Equity Communications Lookbook
We've identified several trends in how leading companies are being transparent about their workplace equity efforts, data, and outcomes. Explore the lookbook below.
Being transparent about workplace equity is a competitive advantage.
To get workplace equity right, companies must ensure they're hiring, compensating, supporting, and advancing employees based on what they have to offer — not their gender, race, or other factors. In an era where investors, boards, employees, job seekers, consumers, regulators, and legislators are increasingly demanding proof of progress around equitable pay, equal access to opportunities, and diverse representation, effective communications can make or break your brand.
Companies should seek to own their workplace equity narrative by proactively sharing progress — even when that requires being honest about challenges — rather than waiting to be asked by stakeholders, or worse, having their workplace equity story told for them through employee complaints, poor online employer reviews, or low scores on third-party ratings. Leading brands are delivering on the call for transparency by providing accessible and visually compelling workplace equity communications that transform equity topics from a potential liability into a brand advantage.
But what does effective workplace equity communication look like? What suits your brand and your journey?
To inspire your own workplace equity communications, we curated a range of publicly available examples from 20+ companies — from blog posts, videos, infographics, and press releases to in-depth DE&I and ESG reports and web pages. How reporting looks varies across organizations, but these leading brands are setting themselves apart by sharing their goals, metrics, and progress with clear, creative visuals and messaging.
As these examples show, workplace equity communication is so much more than a dry compliance exercise. When done well, it embodies your brand, creating another connection point with the audiences that matter most to you.
Disclaimer: This lookbook was built using publicly available workplace equity communications. Inclusion in the lookbook does not imply any relationship between Syndio and these companies.
Click any section below to navigate through the lookbook.
Showing progress over time
Being creative — but clear — with data visualizations
Going deep into multiple facets of workplace equity
Using multiple formats for different audiences
Reflecting your brand personality in your workplace
Earning external validation
Ready to put your workplace equity communication plans into action?
The examples showcased above demonstrate how proactive transparency around workplace equity can become a brand advantage in a world where this information influences brand reputation, investment analyses, career decisions, and consumer purchasing choices. Being transparent about your workplace equity goals, efforts, and achievements allows you to shape the overall narrative of progress at your company — what you're doing to get from where you are today to where you want to be.
And, as you can see, there's no one "right" way to communicate about workplace equity. As long as you're aligning your communications strategy with your company objectives and people goals, you'll be doing it right.
Now it's your turn to put transparency into action. Check out our Workplace Equity Communications Playbook for guidance on the nuts and bolts of how to develop your own communications strategy, step by step.