The Evolution of the Workplace in 2023
Lisa Rowan
Research VP, HR Software & Services Research at IDC
Radical Inclusivity & Belonging in Workplaces
Kat Gordon
Founder and CEO of 3%
About the episode
Maria Colacurcio and Sean Mendy sit down with Kat Gordon, founder and CEO of 3%, a movement dedicated to increasing the number of female Creative Directors. Kat dives deep into how the 3% movement has been able to help the number of female Creative Directors jump from 3% to 29% in just a few short years and how to take an intersectional approach to increasing diversity. Kat talks about how radical inclusivity is an overlooked key to driving creativity and long-term profitability in an increasingly volatile economy.
Related resources
Highlights from the episode
- How to take an intersectional approach to increasing female leadership in the workplace
- What does radical inclusion and belonging look like in the workplace and how does it impact company culture
- What are the systemic issues that lead to a lack of female leadership in advertising and what tools can we use to dismantle it
- What is communication through demonstration and how can it increase diversity, equity and inclusion in the workplace
- How diversity and creativity can work hand and hand to increase profitability in businesses
- Why allyship is a critical component to activism
- How founders and business leaders can prevent burnout
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